Senior Product Specialist- CAS
The Senior product specialist is responsible for downstream marketing of Cardiac Ablation Solutions across India. This specialist is required to conceive marketing initiatives and work with regional sales team to ensure execution. The individual in addition to the regular marketing initiatives would also be expected to support market development initiatives. The role would provide exposure to the pan Indian healthcare setup along with the opportunity to work closely with marketers across the globe.
Portfolio : Cardiac Ablation Solutions
Products : Cryoablation
· Develop comprehensive marketing plans including competitive strategy, pricing strategy, sales/revenue forecasts, inventory management and brand communication initiatives. Support the marketing strategy through setting appropriate budgets, goals and metrics.
· Partner with global leads to develop local marketing strategies & strategic plans for the region
· Inventory planning including quarterly and yearly forecast and minimizing obsolescence
· Conduct primary/secondary research, obtain market intelligence on competitive pricing and product positioning
· Develop, implement, and execute marketing strategies to launch new products & technologies including clinical messaging, physician engagement, effective pricing & sales engagement.
· Coordinate patient centric initiatives such as digital advertising, mass media publications, and strategies to achieve awareness and therapy adoption
· Develop and execute strategic launch plans and set 3–5-year growth targets
· Foster positive relationships with key opinion leaders, industry luminaries, and other partners to support therapy acceptance, therapy expansion, and safe and effective use of Medtronic CRM products.
· Collaborate with a wide variety of internal stakeholders across legal, regulatory, clinical, PR and R&D to drive alignment and smooth execution of marketing strategies.
· Spend significant time on the field with sales personnel and customers to understand their perspective and ideas. Stay at the fore front of changing market dynamics and customer needs and preferences. Represent the customer during internal meetings and represent the company at advisory boards and medical congresses.
· Bachelors degree required, MBA preferred
· Minimum of 7 to 10 years of relevant experience, or advanced degree with a minimum of 5 years relevant experience
Nice to Have
· Comfortable with handling data, MS Excel and MS PowerPoint
· Comfortable to deliver presentations/talks to large audience in both online and offline format
· Communication skills both written and verbal would be important
· Self-starter, proven track record delivering business results through meticulous planning, and execution.
· Customer centricity, team orientation, ability to prioritise would be critical for the success of the role
· Background of capex sales/marketing would be preferred.
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
