Director, Performance Marketing & Media Strategy
A career at Medtronic is like no other. We're purposeful. We're committed. And we're driven by our Mission to alleviate pain, restore health and extend life for millions of people worldwide.
As Director of Performance Marketing, you will join a passionate and evolving Data, Insights and Performance Marketing practice dedicated to delivering impactful brand-building programs at a global leader in healthcare technology. You will be central to developing an approach to advance corporate brand and direct-to-consumer campaigns, leading the planning and execution of media. The right candidate will partner with activation teams, lead media mix planning, and serve as relationship owner of incumbent ad agencies. You will have an established point of view and network of partners and help lead the evolution of performance marketing at Medtronic.
A Day in the Life
The successful leader will help build a small but mighty team that will manage paid marketing strategy, including planning and executing campaigns (with agency partners) across online channels:
- This leader will be equal parts leader and doer, to help prioritize key channels and identify opportunities to balance efficient performance with targeted lower funnel tactics (e.g., Paid Social, SEM, Display, etc.) and higher funnel brand building.
- Continuously optimize media mix (funnel mix, channels, platforms) and audience targets to drive audience acquisition, as well as brand awareness and reputation.
- Elevate relevant agency partnerships through continuous strategy improvement and tactic optimization.
- Continuously identify and evaluate key digital marketplace and trends to inform marketing strategies in partnership with a Paid Media strategist.
- Stay current with the latest trends, tools, and best practices in performance marketing to continuously improve campaign performance and team skillset.
- Work closely with Insights and Performance Analytics partners to identify/refine audience targets, analyze campaign performance, develop insights and assign key performance indicators across an evolving decision journey:
- Measure and share results on business-critical KPIs related to impact (Reach/Frequency, CPL, Brand Lift) and own achievement KPIs.
- Contribute to methodology establishing performance forecasts and projections, adjusting accordingly based on analytics of marketing KPIs.
- Design and implement optimization tests across our end-to-end customer funnel.
- Bring a strategic understanding of ROAS through short and long-term measurement including last click and media mix models.
- Bachelors degree required
- Minimum of 10 years of experience in media planning and buying with 7+ years of managerial experience including people leadership, or advanced degree with a minimum of 8 years of media planning and buying experience with 7+ years of managerial experience.
- Five years of senior leadership experience within a marketing organization, agency or consulting practice.
- Excellent communication skills with the ability to effectively present ideas, results and concepts to senior executives and internal teams.
- Experience onboarding new partners, vendors and establishing new ways of working.
- Proven brand campaign and lead generation experience with clear & established accountability metrics to assess effectiveness.
- Deep understanding of cross-channel performance marketing including search, social programmatic and display.
- Healthcare industry experience a plus but not required.
- Patience and the ability to educate will be heavily relied upon asset.
- High competency level in MS Office with specific strengths in Excel and PowerPoinnt.
- Bachelor's degree in Marketing related discipline, Business Administration, Analytics or related field.
About Medtronic
Together, we can change healthcare worldwide. We believe that when people from different cultures, genders, and points of view come together, everyone wins. Medtronic walks the walk, creating an inclusive culture where you can thrive. Together, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
This position is eligible for a short-term incentive plan. Learn more about Medtronic Incentive Plan (MIP) here.
LTI Eligible: This position is eligible for an annual long-term incentive plan. Learn more about Medtronic Long-Term Incentive Plan (LTIP) here.
Provided base salary ranges are used nationally (except in certain CA locations). The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc.
