Digital Marketing Strategist – Cardiac & Vascular Digital Hub EMEA
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Must Haves
• Have at least 5-10 years of digital marketing and communications experience; ideally at both an agency and client setting
• Bachelor’s Degree in marketing, business, technology, and/or related field of study
• Strong experience in digital advertising and demand generation activities. Experience with various digital marketing channels such as emailing, SEA, SEO, social media, programmatic, influence, etc.
• Experience in Analytics (preferably Adobe & Google Analytics) and campaign performance
• Understanding of UX/CX personalization, design and development for website and digital touchpoints
• Ability to manage creative and technical teams for asset conception and implementation (landing page, email, ads, etc.)
• Ability to repurpose content for various digital channels
• Adept at understanding how to leverage data to create meaningful insights (e.g. CRM Salesforce database)
• A thorough understanding of personas, customer journey maps, marketing segmentation, and rules-based communications to better serve the various audiences.
• Fluent in English
Nice to Haves
• Experience with marketing automation (e.g. Eloqua)
• Experience in Healthcare/Medtech sector
• Experience in Account Based Marketing
• Experience in Web Content Management Solution (e.g. Adobe,…)
• Experience in copy-writing ads for various digital marketing channels
• Experience in Design Thinking and Agile Metholodogy
• Have at least 5-10 years of digital marketing and communications experience; ideally at both an agency and client setting
• Bachelor’s Degree in marketing, business, technology, and/or related field of study
• Strong experience in digital advertising and demand generation activities. Experience with various digital marketing channels such as emailing, SEA, SEO, social media, programmatic, influence, etc.
• Experience in Analytics (preferably Adobe & Google Analytics) and campaign performance
• Understanding of UX/CX personalization, design and development for website and digital touchpoints
• Ability to manage creative and technical teams for asset conception and implementation (landing page, email, ads, etc.)
• Ability to repurpose content for various digital channels
• Adept at understanding how to leverage data to create meaningful insights (e.g. CRM Salesforce database)
• A thorough understanding of personas, customer journey maps, marketing segmentation, and rules-based communications to better serve the various audiences.
• Fluent in English
Nice to Haves
• Experience with marketing automation (e.g. Eloqua)
• Experience in Healthcare/Medtech sector
• Experience in Account Based Marketing
• Experience in Web Content Management Solution (e.g. Adobe,…)
• Experience in copy-writing ads for various digital marketing channels
• Experience in Design Thinking and Agile Metholodogy
About Medtronic
Together, we can change healthcare worldwide.
At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your career. Join us in our commitment to take healthcare Further, Together.
Together, we can change healthcare worldwide.
At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your career. Join us in our commitment to take healthcare Further, Together.
