Principal Multichannel Marketing Communications Specialist
Careers that Change Lives
Medtronic is a market leader, and our expanding portfolio delivers measurable clinical and economic value – and opens doors. You will be empowered to shape your own career. We support your growth with the training, mentorship, and guidance you need to own your future success. Together, we can transform healthcare.
A Day in the Life
Reporting to the Director or APAC Multichannel Marketing, the Principal Multichannel Marketing Communications Specialist will be responsible for developing and executing marketing campaign strategies in collaboration with business leaders and across all operating units in Korea. This role is the central communication hub of marketing campaign strategies in Korea and collaborates with internal stakeholders and external partners to drive campaign execution and revenue growth through innovative marketing initiatives. This role entails leading the formulation of campaign strategies, budgets, executions, and ongoing enhancements aimed at enhancing multichannel customer experiences, stimulating revenue growth, and elevating the maturity level of marketing efforts. This is an individual contributor role and will be sitting at the Medtronic office in Seoul.
To be successful in this role, you must have good business acumen with a proven track record in spearheading successful multichannel marketing campaigns. Having a highly adaptable, collaborative, innovative, strategic, and results-driven mindset with exceptional communication skills and resilience is essential for navigating the diverse landscape and driving impactful outcomes.
We value what makes you unique. Come and join Medtronic Korea, a market leader in medical technology and recognized as one of the greatest workplaces and happiest companies in South Korea!
Key Responsibilities
Responsibilities may include the following and other duties may be assigned.
- Collaborate with Country/Operating Unit marketing partners to develop and execute marketing campaign plans aligned with key business priorities and objectives.
- Develop a multichannel approach to marketing efforts across various channels including in-person, print, SEO, digital marketing, social media, design, and email marketing etc.
- Clearly articulate performance metrics to stakeholders and drive improvements over time.
- Monitor, iterate, and optimize campaigns across all marketing channels to increase ROI.
- Manage Country marketing campaign calendars and facilitate governance to ensure smooth orchestration.
- Collaborate with team members create compelling campaign stories across APAC/Global regions.
Must Have
- Completed Bachelor's degree qualifications
- Min 6 years of experience in in a multichannel marketing, or similar functional areas
- Excellent interpersonal skills, with effective written and verbal communication skills in Korean and English
- Deep understanding of the multichannel marketing mix and ecosystem including print, email, SEO, web, social media, SEM, and paid media etc
- Strong track record of marketing campaign experience with demonstrated results from past projects.
- Strong and on-time execution focusses with stakeholders in a dynamic environment with an ability to be agile
- Demonstrated ability working successfully in a global, complex stakeholder environment
- Excellent computer literacy including a high level of knowledge MS Office suite of software
Nice to Have
- Bachelor’s degree in marketing, communications, business, or a related field is preferred
- Industry experience is highly regarded (Healthcare)
- Proficiency in data analytics/ CRM/ A/B testing/marketing automation platforms is a great plus!
- Experience to have problem solving via Lean or other innovation methodology
We Offer
In our 5th Tenet of our Mission, we recognize the personal worth of employees by providing an employment framework that allows personal satisfaction in work accomplished, security, advancement opportunity, and means to share in the company's success.
Also, a competitive package is of course part of that. We offer a competitive salary and benefits package to all our employees:
- Flexible working environment.
- Annual Incentive Plan % depending on company results.
- Pension scheme and group discount on healthcare insurances
- Training possibilities via Cornerstone/Harvard Manage Monitor/GetAbstract
- Employee Assistance Program and Recognize! (our global recognition program)
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies, and services can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Founded in 1949 as a medical repair company, we're now among the world's largest medical technology, services, and solutions companies, employing more than 86,000 people worldwide, and serving physicians, hospitals, and patients in over 155 countries.
Whatever your specialty or ambitions, you can make a difference at Medtronic - both in the lives of others and your own career. Join us in our commitment to take healthcare Further, Together.
